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Laredo is a prominent city located along the Texas-Mexico border with a healthy economy and plenty of room for small businesses to grow. Businesses of all types can thrive here, but there are steps you can take to set your brand apart from the competition.

Here are seven techniques you can use to ensure your Laredo business succeeds.

1. Network With Other Businesses Often

The businesses that succeed are the ones that integrate with the community. This includes developing working relationships with existing businesses.

Chances are even the most niche-specific business in Laredo will have some sort of competition, but being competitors isn't a reason not to get to know them.

Networking opens doors by increasing referrals and opening connections. You may even share advice with business owners, helping both of your companies.

Use any chance to network with other businesses, particularly those that complement yours in nature. You can find out about networking events through the Chamber of Commerce or through websites like Eventbrite.

2. Join the Laredo Chamber of Commerce

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Aside from their business directory, there are many other reasons to join the Laredo Chamber of Commerce.

Advantages of joining include free membership to the U.S. Chamber of Commerce, access to no-cost workshops and training, free networking opportunities and more.

You can fill out an online application here, or simply visit the Laredo Chamber of Commerce in person.

3.Get Involved in Laredo Community Events

If you want to get your business noticed in the city, you should participate in Laredo community events.

Laredo is a very vibrant, active city that hosts a variety of festivals and events. Thousands of people will flock to Washington's Birthday Celebration, for example. And there are plenty of smaller community events as well.

Consider setting up a booth for your business at local events, sponsoring a children’s sports team or volunteering during charity events. Introducing yourself to the community as a business that cares is not only rewarding on its own, but also builds your company’s credibility and lets locals put a face to your name.

You can begin your search for local Laredo events by checking out the City of Laredo Community Calendar.

4. Register With Business Directories

Making sure your business is registered with local directories and online sources will take a little time, but it is a great way to make your business known. You will want to cover your bases by making sure your business is visible in both old-fashioned print sources as well as online.

For traditional print sources, advertising in the Yellow pages, local magazines and local newspapers are a good place to start.

However, the average consumer does rely heavily on online directories. In today's digital world, you will find you get more business from online sources than printed.

Consider adding your business to the City of Laredo, Chamber of Commerce Business Directory, Yelp or Angie's List. Simply visit these websites and follow their instructions to sign-up.

5.Make Sure Your Online Presence Targets the Region

For a business to succeed in today's world, you must have a strong web presence.

Having a website and a social media presence goes a long way in helping grow your business, but if you really want to compete with other Laredo businesses, you must ensure that your online marketing is aimed locally.

There are many ways of improving your local business presence online. You should make sure to claim your Google My Business page to ensure that an attractive ad pops up when someone is looking for the service or product you offer in Laredo. You will also want to take advantage of local search ad campaigns.

An excellent source for learning how to perfect your local SEO is found here.

6.Customer Referral Programs Improve Word-of-Mouth

Print and digital advertising are important, but word-of-mouth is still one of the most effective ways for your business to gain exposure. Although this will happen naturally if you provide quality products or a service, you can take it a step further by implementing a customer referral program.

Offering some type of reward, such as a discount or free item, provides an incentive for happy customers to recommend your business to others.

If you need a little inspiration, here is a great list of referral program ideas and how to use them.

7.Banking Locally is Advantageous


It may seem that big chains run the banking world, but community banks account for a whopping 96% of banking institutions throughout the United States.

Local banks offer convenience for their patrons, often being more flexible in working with small businesses that need loans, for example.

Additionally, by working with a local bank, like Vantage Bank Texas, your money is working to help your community prosper financially.

For more information, you can call or visit a Vantage Bank Texas location, such as the Laredo McPherson branch or the Laredo I-35 branch.

Developing a business that isn't just financially healthy, but also respected and valued by the community is the measure of true success. When you're connected to the Laredo community, you'll find that regardless of how small your business may be, there will be customers or clients choosing you over the competition.